Autumn Trend 2023: grapes notes

Autumn fruit par excellence, grapes have been cultivated and harvested for millennia. Vitis Vinifera is native to the Caspian Sea and from here it spread to the West more than 3,000 years ago. The use of grapes for the production of wine today sees our country as one of the protagonists (Italy is the second largest producer of grapes after China), but it dates back to ancient times and probably began towards the end of the Neolithic period following a chance fermentation of grapes from wild vines stored in rudimentary vessels. Since then, traces of viticulture can be found among the major civilizations in history: from the Sumerians to the Egyptians, up to the Greeks, Etruscans and Romans, the grapevine has been at the center of the cultivations and traditions of many peoples.

Since ancient times, the grape harvest has been celebrated with banquets and feasts, especially in ancient Rome where events were held in honor of Bacchus, god of wine and ecstasy. Even today in many Italian territories the end of summer is synonymous with the grape harvest, and the ancient tradition is repeated: the smell of the must pervades the countryside, the tables are filled with ripe bunches, the production of new wine begins in the cellars and festivals are held in the villages to celebrate this special time of year, a time that coincides with the beginning of autumn and which, with its smells, becomes an integral part of our autumnal sensations.

In perfumery the only natural raw material that can be obtained from grapes, and specifically by distilling the pomace, is the essential oil known as green or white cognac, which however is mainly used to give fragrances an alcoholic, vinous note or a green, fresh accord usually combined with aromatic notes. To recreate the aroma of grapes, on the other hand, synthesis is used.


To recreate the sensations and scents of autumn we have created an enveloping ambient fragrance, an olfactory arpeggio that allows us to savor various nuances of red fruits. In Effluvium the pomegranate, the fruity flavor of its freshly shelled grains, finds the perfect rhythm tuning with the sugary and tannic strawberry grapes. Finally, cassis attenuates the sweetness with a slightly sour tone, typical of berries. An intense and sparkling scent, seductive like the autumn light that filters through yellowing leaves, ideal for a living area or living room.