Behind the Scenes of the New Fragrance 1919
From the Polimoda students’ project to the speakeasy evening: how a perfume is born to tell the story of an era. Every fragrance holds a ...
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News
Il Profumo dei Ricordi
The sense of smell plays an essential role in our lives. It's functional to our survival: detecting odors allows us to recognize potential danger s...
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Events
Aquaflor hosts the exhibition Wunderkammer
The Aquaflor fragrances take shape in the works of Polina Stepanova and the students of Polimoda
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Trend Home Fragrance
Autumn Trend 2023: grapes notes
Autumn fruit par excellence, grapes have been cultivated and harvested for millennia. Vitis Vinifera is native to the Caspian Sea and from here it ...
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Trend Eau de Parfum
Autumnal Mood: fragrances with violet notes
Closely linked to the history of perfumery, and in particular to the development of the Parma perfume industry, the violet is characterized by a de...
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Trend Eau de Parfum
Trending notes: sandalwood
A precious wood known and used for thousands of years, appreciated for its aromatic properties that have made it one of the most important base not...
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Trend Home Fragrance
Autumn scent: osmanthus home fragrances
A tiny yellow flower that blooms in autumn, whose fresh and inebriating scent is among the most popular in perfumery. Osmanthus, also known as swee...
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Trend Eau de Parfum
Autumn 2023 special: geranium perfumes
Native to southern Africa, geranium is a plant belonging to the geraniaceae family, commonly used as an ornamental. Yet, its fame in the West is re...
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Trend Home Fragrance
Home fragrances autumnal trend: grapefruit
The only citrus fruit that originated in America rather than Asia, grapefruit is a natural hybrid descended from citrus fruits brought by Europeans...
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Focus
Visualizing a fragrance: what is the olfactory pyramid?
Choosing a personal fragrance is not an easy task. Olfactory compositions, especially those created in artistic perfumery, are a succession of comp...
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Focus
Tips and Tricks: how to properly use reed diffusers for home fragrances
Available in various formats and characterized by an elegant design, Aquaflor reed diffusers are an excellent solution for perfuming your living sp...
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Focus
Myths to debunk: natural vs. synthetic, what's the truth?
There is a dilemma that all fragrance enthusiasts eventually ponder: when creating a fragrance, are natural raw materials always preferable to synt...
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Focus
Florence, city of perfume: retracing the footsteps of the ancient Florentine perfumery tradition
The Renaissance era is synonymous with Florence, the city of the arts and creative genius par excellence, which between the late 1300s and the late...
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